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What does your voice assistant know about you?

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By simulating fake people while interacting with popular smart voice assistants, such as Amazon’s Alexa, Google Assistant and Apple’s Siri, researchers have uncovered the different approaches each system takes to learning users’ personal preferences and habits.

“I don’t know that consumers have the intuition that when you’re talking out loud, that also could potentially be used to profile you and then target you with ads,” says David Choffnes at Northeastern University in Massachusetts.

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Felecia Phillips Ollie DD (h.c.) is the inspiring leader and founder of The Equality Network LLC (TEN). With a background in coaching, travel, and a career in news, Felecia brings a unique perspective to promoting diversity and inclusion. Holding a Bachelor's Degree in English/Communications, she is passionate about creating a more inclusive future. From graduating from Mississippi Valley State University to leading initiatives like the Washington State Department of Ecology’s Equal Employment Opportunity Program, Felecia is dedicated to making a positive impact. Join her journey on our blog as she shares insights and leads the charge for equity through The Equality Network.

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