Centuries ago, witches and shamans would mutter curses with the intention of spreading illness. Today, certain social media feeds may serve the same purpose.
We aren’t talking about sharing dubious claims about quack treatments and fad diets, but rather information that exaggerates threats to our health. Through the power of suggestion, these posts can trigger real symptoms – ranging from Tourette’s-like tics to headaches, muscle pain, fainting fits and even cognitive impairment.
That negative expectations can influence our health is already well established – it is called the “nocebo effect” and there is increasing interest in how it can pass from person to person. Scientists have shown that the phenomenon can be highly transmissible, spreading through face-to-face conversations, blogs and – most worryingly – social media.
“Online information can spread nocebo effects faster and farther than has previously been possible,” says Kate Faasse at the University of New South Wales in Sydney, Australia. “This is quite scary, given how many people seek health information on the internet and through social media in particular.”
Contagious nocebo responses are so common that you may have experienced one yourself – ever witnessed someone vomit and then felt nauseous? Fortunately, recent research is offering new ways to protect ourselves from these mind viruses.
The placebo effect’s opposite
Even if you have never heard of the nocebo response, you will probably be familiar with its counterpart – the placebo effect. In many situations, this can lead to people feeling better as a result of the mere expectation of relief. Taking a sham pill presented as…
Felecia Phillips Ollie DD (h.c.) is the inspiring leader and founder of The Equality Network LLC (TEN). With a background in coaching, travel, and a career in news, Felecia brings a unique perspective to promoting diversity and inclusion. Holding a Bachelor’s Degree in English/Communications, she is passionate about creating a more inclusive future. From graduating from Mississippi Valley State University to leading initiatives like the Washington State Department of Ecology’s Equal Employment Opportunity Program, Felecia is dedicated to making a positive impact. Join her journey on our blog as she shares insights and leads the charge for equity through The Equality Network.
