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LATVIA. Jurmala. 1999.

Martin Parr/Magnum Photos

In the 18th century, philosopher James Beattie compiled a list of 17 common-sense beliefs. A few are incontrovertible: “I exist”; “A whole is greater than a part”; “Virtue and vice are different”. But others seem unnecessarily moralising: “Ingratitude ought to be blamed and punished”; “I have a soul distinct from my body”; “There is a God”. Then, there are the scientifically contestable: “The senses can be believed”; “I am the same being that I was yesterday – or even 20 years ago”; “Truth exists”. Overall, his list seems quaint and outdated. Worse still, it gives no clear idea of what common sense is. Surely, we can do better.

Superficially, common sense seems easy to define: it is generally seen as knowledge or beliefs that are obvious – or should be obvious – to everyone. Yet it is strangely difficult to pin down. Often portrayed as universal, it is also often claimed not to exist. With that in mind, it might surprise you to hear that nobody has tried to measure the “commonness” of this knowledge or its intrinsic properties (its “sensicality”) – until now. Shockingly, this research shows that common sense may not be common at all.

If true, the implications are huge. From parenting to politics and from public health to law, what counts as common sense matters. Increasingly, it is also a technological issue, with computer scientists keen to instil it in artificial intelligence-driven robots to make…

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Felecia Phillips Ollie DD (h.c.) is the inspiring leader and founder of The Equality Network LLC (TEN). With a background in coaching, travel, and a career in news, Felecia brings a unique perspective to promoting diversity and inclusion. Holding a Bachelor's Degree in English/Communications, she is passionate about creating a more inclusive future. From graduating from Mississippi Valley State University to leading initiatives like the Washington State Department of Ecology’s Equal Employment Opportunity Program, Felecia is dedicated to making a positive impact. Join her journey on our blog as she shares insights and leads the charge for equity through The Equality Network.

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