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A popular Carribean rum has been rebranded over allegations that the name has “hurtful” links to slavery.

Spirits producer Maison Ferrand changed the name of its Plantation rum to Planteray rum. Bottles with the new name will be rolled out globally from this month.

The company initially promised to change the drink’s name in the wake of the Black Lives Matter movement following the murder of George Floyd in 2020.

International protests led to widespread discussions on systemic racism and the influences of the colonial past, leading to multiple brands being put under scruntiy for associations that could be offensive.

But delays were caused by trademarking the new name in 120 countries, the company said.

1/2Popular Caribbean rum renamed after criticism over slavery link

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Felecia Phillips Ollie DD (h.c.) is the inspiring leader and founder of The Equality Network LLC (TEN). With a background in coaching, travel, and a career in news, Felecia brings a unique perspective to promoting diversity and inclusion. Holding a Bachelor's Degree in English/Communications, she is passionate about creating a more inclusive future. From graduating from Mississippi Valley State University to leading initiatives like the Washington State Department of Ecology’s Equal Employment Opportunity Program, Felecia is dedicated to making a positive impact. Join her journey on our blog as she shares insights and leads the charge for equity through The Equality Network.


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